Business Program of Automechanika Astana
Every year, Automechanika Astana is accompanied by a comprehensive business programme that brings together automotive industry experts, manufacturers, distributors, representatives of service stations, and industry professionals. The programme features thematic sessions, presentations, workshops, and open discussions addressing the most relevant issues and trends shaping the development of the automotive market.
Key Topics of the Automechanika Astana 2026 Business Programme
In 2026, the business programme brought together automotive industry experts to discuss the most pressing issues — from the development of electric vehicles and advanced technologies to automotive service quality and the future of motorsport. Key topics included:
Business Program 2026
Explore the program by formats:
Automechanika Academy
Wednesday, 10 June
13:30 – 14:15
Trends, Risks and Component Selection
Dmitry Khludov, Technical Consultant, Bilstein group
The session will focus on key changes in Kazakhstan’s auto components market and practical aspects of component selection for different vehicle categories. Topics include:
— development of components for electric vehicles and the current market situation;
— use of special fluids, selection criteria and common operating mistakes;
— modern approaches to shock absorber selection, technical specifics of the category and solutions affecting safety and component lifespan;
— drive components, common faults, practical diagnostic approaches and common selection mistakes.
The session will be useful for owners of auto parts stores and car service centres, sales managers, technical consultants and car owners.
— development of components for electric vehicles and the current market situation;
— use of special fluids, selection criteria and common operating mistakes;
— modern approaches to shock absorber selection, technical specifics of the category and solutions affecting safety and component lifespan;
— drive components, common faults, practical diagnostic approaches and common selection mistakes.
The session will be useful for owners of auto parts stores and car service centres, sales managers, technical consultants and car owners.
16:30 – 17:30
Diagnostic Features of Dual-Mass Flywheels in Robotic Transmissions
Alexander Tikhomirov, Regional Sales and Technical Support Manager, Schaeffler Kazakhstan
Auto parts manufacturers will explain and demonstrate how standards and customer demands are changing, which practices are currently relevant and what technological innovations are shaping parts production today.
Automechanika Live Stage
Automechanika Live Stage — It is the central platform of the exhibition, bringing together the professional community and creating unique opportunities for knowledge exchange, business networking, and shaping the direction of industry development.
10 June
11:00 - 12:00
Official Opening Ceremony of the Exhibition
Automechanika Astana 2026
Automechanika Astana 2026
BMCA
12:30-13:15
Bright Experiences with Popular Bloggers
Visitors will have the opportunity to meet well-known bloggers in person and join a live discussion on the key trends shaping the automotive industry.
Beibit Alibekov — well-known blogger, entrepreneur, and media manager;
Darkhan Iskakov — automotive blogger and organizer of the LowKz car festivals;
Talgat Itayev — business blogger and founder of TI DETAILING.
Beibit Alibekov — well-known blogger, entrepreneur, and media manager;
Darkhan Iskakov — automotive blogger and organizer of the LowKz car festivals;
Talgat Itayev — business blogger and founder of TI DETAILING.
14:15-14:30
Quiz - Kulan Oil
A relaxed format, automotive atmosphere and activities for all exhibition visitors.
14:30-15:15
Content as a Powerful Tool for Growing an Automotive Business on Social Media
Content has become one of the most effective tools for developing an automotive business through social media. This session will explore how modern service centers can build a strong brand presence online, attract customers through engaging content, and stand out in a competitive market. Participants will discuss real-life case studies in automotive business promotion, strategies for building audience trust, effective video content formats, the role of personal branding, and the marketing tools that drive customer acquisition today.
Olzhas Okas — automotive journalist and industry expert.
Serzhan Kumarbek — blogger, entrepreneur, and industry expert.
Olzhas Okas — automotive journalist and industry expert.
Serzhan Kumarbek — blogger, entrepreneur, and industry expert.
Low.kz
15:15-15:30
Quiz - Mitsuji
Guests can look forward to engaging activities, automotive quizzes and memorable gifts.
15:30-16:15
Profix Japanese Oils: Production, Standards and Product Range. Made in Japan
The session will focus on the specifics of Japanese oil production, quality standards and approaches to developing a product range under the Made in Japan concept.
Ivan Grebenshchikov, Representative of MEIJI SANGYO
Ryo Katada, Chief Technologist, Sankyo Yuka Plant
Ivan Grebenshchikov, Representative of MEIJI SANGYO
Ryo Katada, Chief Technologist, Sankyo Yuka Plant
17:00-17:30
Quiz
Interesting questions, quick answers and gifts for the most active participants.
11 June
11:00-11:45
Low-Voltage Batteries in Hybrid and Electric Vehicles
How do low-voltage batteries work in hybrid and electric vehicles? We will explain in simple terms why they wear out faster and how to properly check and replace them to avoid unexpected failures.
Maxim Urazhanov GM, Clarios Kazakhstan
Maxim Urazhanov GM, Clarios Kazakhstan
11:45-12:00
Quiz - Truck Motors
A relaxed format, automotive atmosphere and activities for all exhibition visitors.
12:00-12:45
Beyond Stereotypes: Women Changing Motorsport
This session will explore how women are transforming the automotive industry — launching and growing businesses, setting new service standards, shaping consumer trends, and making automotive culture more open, modern, and professional. Together, the speakers will share their experiences in motorsport and discuss the growing role of women in shaping the future of the automotive industry.
Liana Wroom — automotive blogger and participant in drag racing and rally competitions.
Diana (@diana.racer) — drift driver and motorsport enthusiast.
Liana Wroom — automotive blogger and participant in drag racing and rally competitions.
Diana (@diana.racer) — drift driver and motorsport enthusiast.
14:00-15:00
The Need to Unite Independent Automotive Service Centers in Kazakhstan
This session will focus on improving the quality of automotive service in Kazakhstan through the implementation of unified industry standards, workforce development, and stronger trust from both consumers and businesses.
Participants will also discuss the importance of establishing a professional association of independent automotive service centers (STOs) to support the systematic development of the industry, promote best practices, and strengthen collaboration across the sector.
This session will focus on improving the quality of automotive service in Kazakhstan through the implementation of unified industry standards, workforce development, and stronger trust from both consumers and businesses.
Participants will also discuss the importance of establishing a professional association of independent automotive service centers (STOs) to support the systematic development of the industry, promote best practices, and strengthen collaboration across the sector.
Autoland automotive service network, Shell oil and gas company, and Launch.
15:00-15:45
Tuning and Vehicle Upgrades
This session will explore how vehicle tuning, wrapping, detailing, and aftermarket upgrades are transforming car ownership culture while creating new opportunities for businesses, service providers, and vehicle personalization.
Participants will discuss the latest trends in customization, the growing demand for personalized vehicles, and the role of tuning and detailing in the modern automotive industry.
Askhat Kazybayev, automotive blogger and entrepreneur
Zholdas from Wraphub.kz, entrepreneur and expert in automotive detailing and vehicle wrapping.
Participants will discuss the latest trends in customization, the growing demand for personalized vehicles, and the role of tuning and detailing in the modern automotive industry.
Askhat Kazybayev, automotive blogger and entrepreneur
Zholdas from Wraphub.kz, entrepreneur and expert in automotive detailing and vehicle wrapping.
16:00-16:30
Quiz - Mitsuji
Guests can look forward to engaging challenges, automotive quizzes, and memorable gifts.
Guests can look forward to engaging challenges, automotive quizzes, and memorable gifts.
16:30-17:00
Investment Attractiveness of Astana: Priority Sectors and Incentives
The speaker will explain why Astana is becoming a key investment hub, outline the city’s priority economic sectors, and present the incentives available for businesses to launch and scale their projects.
Azat Toleubay, City Investment Development Center “Astana Invest”.
Azat Toleubay, City Investment Development Center “Astana Invest”.
17:00-17:30
Quiz
A vibrant interactive zone featuring automotive quizzes, contests, and surprises for guests.
A vibrant interactive zone featuring automotive quizzes, contests, and surprises for guests.
12 June
10:10-10:30
Sponsor Activity
A surprise from our partners! Details will be revealed on site — don’t miss it!
10:30-11:30
Presentation on the loyalty program
Presentations from exhibitors participating in Automechanika Astana year after year
12:00-12:30
From Amateurs to Professionals: The Development Path of Motorsport in Kazakhstan
The session is dedicated to how motorsport in Kazakhstan is evolving from enthusiast races and amateur teams into a professional industry — with infrastructure development, driver training, brand support, and new opportunities for young participants.
Anatoly Bondar — President of the FAMS RK, organizer of sports events;
Ruslan Smagulov — drift driver and drift competition organizer;
Sanzhar Umarov — Master of Sports of the Republic of Kazakhstan in rally.
The session is dedicated to how motorsport in Kazakhstan is evolving from enthusiast races and amateur teams into a professional industry — with infrastructure development, driver training, brand support, and new opportunities for young participants.
Anatoly Bondar — President of the FAMS RK, organizer of sports events;
Ruslan Smagulov — drift driver and drift competition organizer;
Sanzhar Umarov — Master of Sports of the Republic of Kazakhstan in rally.
12:45-13:00
Launch of the TOP Automechanika Voting
14:15-14:30
Sponsor Activity and Host Quiz
A surprise from our partners! Details will be revealed on site - don’t miss it!
15:00-15:30
Summing up TOP Automechanika
Awarding of exhibitors’ marketers who most effectively promoted their participation in the exhibition — from concept to final results.
16:00
Announcement of the conclusion of Day 3
Final announcement: appreciation of participants, key outcomes of the exhibition, and next steps (contacts, materials, and dates of the next edition).
Social networks
Exhibition Partners
