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New Car Market Dynamics in the I quarter of 2020

After a relatively quiet growth in January and February 2020, the Kazakhstan car market grew by almost a quarter in March. According to the Association of Kazakhstan AutoBusiness (AKAB), sales compared with March 2019 increased by 40% up to 6,377 passenger cars and light commercial vehicles, as well as 493 units of trucks, special equipment and buses. Cumulative sales in the I quarter reached 17,846 units. (+ 30% to the previous year).
In the first quarter, Kazakhstanis spent 168 billion tenge (429 million US dollars) on the purchase of new cars, trucks and buses.

“As expected, March was marked by a surge in sales growth of 40%, compared with the last year. First of all, demand is associated with the population need for cars, as the market of Kazakhstan is not saturated, and also with expectations of price increases against the background of a weakening national currency. However, at the end of March, registrations in the country were frozen due to the quarantine and closed special public service centers in the country. Restrictions stimulated dealers to develop remote sales opportunities, while the state is doing everything to start registering for initial registration online. Obviously, April will turn out to be difficult for the auto business, but productive for future development,” — comments Anar MAKASHEVA, Vice President of AKAB.

According to the results of the first quarter, Ravon shows the greatest growth, as new models appeared in the lineup and the production is established in Kostanay, soon the entire line will be sold in the Republic of Kazakhstan under the Chevrolet brand. In January-March 2020, 1,873 cars were sold, compared with 10 cars in the same period last year.

The top ten best-selling cars in quantitative terms is headed by Lada — 3,539 units. (+ 3.5%). Hyundai, despite everything, continues to strengthen its position — 3,094 units. (+ 31.7%). Toyota dealers in the first quarter of this year sold 8.7% fewer cars -— 2 653 units.

In fourth place Kia — 1 924 cars sold (+ 123%). Renault follows next — 753 buyers (+ 49.4%) chose this brand. On the seventh line goes Nissan — 528 (+ 11.9%). The top 10 best-selling brands in the first quarter also included Volkswagen — (516 units; + 32%), Lexus (334 units; -1.2%) and UAZ (285 units; -8.1%) .

In terms of car models, in the first quarter of 2020, Lada Granta was the leader — 1 628 units, Ravon R3 Nexia took the second position — 1 354 units. The third line goes to Kia Rio — 1 205 units. Next on the list: Toyota Camry (1,159 units), Hyundai Tucson crossovers (1,081 units), Lada Vesta (937 units), Hyundai Creta (683 units), Hyundai Accent (560 units), Ravon R4 (511 units) and Lada Largus (510 units).