NC «Kazakh Tourism» JSC and Business Media Central Asia LLP announced cooperation
On December 19, 2019 was signed a memorandum of cooperation between NC «Kazakh Tourism» JSC and LLP «Business Media Central Asia (Business Media Central Asia) » an international holding company engaged in the exhibition industry in partnership with the world's largest exhibition companies and platforms.
According to the document, the parties agreed that they will use all available resources to promote MICE-tourism in Kazakhstan within the country and abroad, including the organization of international exhibitions «Automechanika Astana 2020» and «Futuroad Expo Astana» (Nur Sultan city, April 15-17, 2020).
The exhibition «Automechanika Astana» is part of the international Automechanika brand, created by Messe Frankfurt Exhibition GmbH 50 years ago, the exhibition brings together 15 countries of the world.
"Congress and Exhibition, or the so-called MICE tourism, is a priority for the development of the tourism industry in Kazakhstan. We place great emphasis on supporting activities in the country that attract business travelers, "- said Chairman of the Board of JSC" NC "Kazakh Tourism" Erzhan Erkinbaev.
Bilateral cooperation will be aimed at the promotion and expansion of existing exhibitions such as «Automechanika Astana 2020" and «Futuroad Expo Astana», sponsored by the BMCA, as well as the attraction of new international events in Kazakhstan and promotion of MICE tourism in the country as a whole.